Dīcēs x Les Mots:
2024 Advent calendar
Dīcēs is a Paris-based communication agency that works with clients such as the publishing house Gallimard and the creative writing school Les Mots.
In my day-to-day work at the agency, I had the opportunity to contribute to several digital campaigns for the creative writing school Les Mots. One of the most memorable projects was the creation of the 2024 edition of their Advent calendar: a special social media campaign featuring one themed post per day, combining inspiring quotes, collaborations with authors affiliated with the school, giveaways, live reading sessions, and video content.
In this demanding project — both in terms of production volume and tight deadlines — I took on the role of art director for the first time, working closely with Mathilde Cherel (Cultural Programming Director) and Anaïs Morel (Cultural Programmer). This experience allowed me to develop visual solutions that were aligned with the school's identity, while also approaching design as a tool for engagement and community-building.
The campaign was published in December 2024 on Les Mots' social media channels.
In the section below, click on each image
to access the Instagram post
