Matchbox:
Product photography & digital communication
One of the first products developed for Dīcès was a matchbox illustrated with the Victor Hugo quote: "Make your love your torch. We illuminate ourselves with what burns." To support its online and social media launch, I organized a photoshoot of the product, ensuring images that highlighted its identity and aesthetic.
T-shirts:
File preparation & digital communication
Dīcès quickly expanded its line to products that could be worn, carried, and displayed in everyday life: t-shirts. For the first launch, three pieces were created featuring quotes by Susan Sontag, Marguerite Duras, and Zéno Bianu, followed by a fourth edition in collaboration with the store La Seinographe, honoring João Pessoa.
I closely followed the entire development process, from the initial brainstorming to file preparation in Illustrator, including prototype reception and supplier testing. My main role, however, was to oversee the social media launch, producing content for Instagram to promote the collection and reinforce its identity.
Images captured by me for social media use
Dīcès x Miguel Bonnefoy T-shirt:
Photo session assistance
& backstage image capture
Following the launch of Dīcès’ first t-shirt line, co-founders Mathilde Cherel and Nina Jovanovic decided to explore a new project format: creating t-shirts in collaboration with recognized authors. The first participant in this initiative was Miguel Bonnefoy, a Femina Prize–winning author.
For the launch, photographer Laurence Revol was again invited to document the project. I had the pleasure of joining the photoshoot, contributing technical and creative assistance, as well as capturing images that formed the visual content for the launch campaign. The final results of the session can be viewed on the Dīcès website.
Images captured by me for social media use
